With the goal of breaking into Nigeria’s saturated food and beverages market, we helped Crave develop a dominant brand that will stand out in the market. We developed a full-scope brand strategy that involved everything from finding the right brand name, developing the brand identity and brand messaging, creating brand assets and selecting the right packaging. Through our holistic positioning process, we developed a brand strategy to allow the brand to succeed and dominate the industry. We also developed a full-scope marketing strategy that involved digital, traditional, print and non-traditional media.